About Us


Absolutely Fabulous Flooring pride ourselves in supplying our customers with the most diverse and exciting selection of floorcoverings. Maybe it’s something affordable to tidy up a rental property, or something unique for finishing that grand re-design. Either way we’re confident we can tick all the boxes. Our friendly expert staff provide a comprehensive service from start to finish. While we take pride in providing specialist fitters and aftercare services.

Chris Fredericks formed the family business over thirty years ago under the name “Discount Carpet Warehouse”. Since then we have grown each year and have become Worcester’s largest independent carpet & flooring retailer. As we’ve grown we’ve always maintained the values the company were built on. We have always prided ourselves on our down to earth atmosphere and providing honest impartial advice.

Our Showroom

Until the start of 2018 our premises were based on Sherriff Street, at the bottom of Newtown Road. We have now moved to a brand new premises at Nunnery Park on Nunnery Way. We’re situated behind the KFC & Bluebell Farm restaurants behind County Hall, but if you need help click here.

Our new premises boast a beautifully laid out showroom, featuring displays from the biggest names in the flooring industry. Our selection of carpet, vinyl, luxury vinyl tiles, laminate and engineered wood flooring is unrivalled in the Worcester area. While we have a large representation of domestic floorings on show we are also a one stop shop for all types of commercial grade flooring too.

While we have branched out and pride ourselves in our diverse selection of quality floorings we’ve always aimed to present you with the same fantastic deals and value we always have. To this end, we have a large warehouse full of great discounted stock rolls and remnants all marked up at heavily discounted prices.

Our Service

With so much packed under one roof making the right selection can be a bit overwhelming. Luckily, our expertly trained staff are here to help you through every step of the way. With helpful staff in-store, we can discuss your requirements and arrange a free visit from Chris to measure up and prepare your quote. Once you’re happy and place your order we can arrange for our specialist fitters to install your brand new floor.

With decades of experience we can provide as much or as little assistance as you require. While some jobs are straight forward, others are not. With our free estimate service and specialist fitters we’ll make sure the job is done right the first time. So you can enjoy your new floor hassle free for years to come.



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